CALVARIUS TOOLS
Tools for economic market analysis
Publicly available analysis tools for performance marketing, SEO, and web performance. Free, no registration.
Tools
Three tools, live in production.
Live
Lighthouse live check
Real Lighthouse audit of your website in under a minute. Four dimensions, Core Web Vitals, plus three concrete improvement levers in our methodical assessment.
Open tool →Live
Performance marketing profitability calculator
Calculates the economically viable CPC thresholds for performance marketing from order value, margin, and conversion rate — plus industry reality check.
Open tool →Live · PDF
Performance marketing checklist for SMBs
Methodical setup sequence in seven phases. PDF download.
Open checklist →Outlook
More tools in preparation.
More Calvarius tools are in preparation:
- AI-SEO visibility check for ChatGPT, Perplexity, Claude
- Further tools derived from concrete client needs
Note
Looking for Calvarius products?
Calvarius also operates proprietary software products for mandate clients — Delta, picazzoo, and GonzalAds. These are documented separately under Calvarius products.